Measure brand love
- bigenoughin
- Mar 9
- 2 min read
Signs your brand is truly loved: People forgive your mistakes, give unsolicited feedback, defend you passionately, and talk about you positively behind your back. That's more than customers, that's a community.
• Forgiveness of Mistakes : Everyone makes mistakes. A brand that's truly loved earns a certain grace. Customers are more willing to overlook occasional missteps, recognizing that even the best brands are human. This forgiveness isn't about blind acceptance, but about trust and a belief in the brand's overall integrity. It suggests a deeper relationship where a single error doesn't shatter the connection.
• Unsolicited Feedback : Feedback is invaluable, but it's even more valuable when it's freely given. When people care enough about a brand to offer their thoughts without being asked or incentivized, it shows they're invested in its success. They're not just customers; they're advocates. They see themselves as part of the brand's story and want to contribute to its improvement.
• Defence of Actions : This is a powerful testament to brand loyalty. When people actively defend a brand against criticism, it demonstrates a sense of ownership and protectiveness. They've internalized the brand's values and see attacks on the brand as personal attacks. This level of advocacy is earned, not bought.
• What They Say Behind Your Back : This speaks to the authentic reputation of the brand. It's easy to put on a good face in public, but what people say when you're not around reveals the true perception. Positive word-of-mouth, especially in private conversations, is a powerful indicator of genuine brand love. It suggests that the brand has earned a place in people's hearts and minds, becoming a topic of conversation among their trusted circles.
These four elements, taken together, paint a picture of a brand that has transcended mere transactions and built genuine relationships with its audience. It's a brand that's not just admired, but loved. And that, ultimately, is the holy grail of brand building. It’s a brand that’s big enough to occupy a special place in the lives of its customers. #brandlove #loyalty #feedback #reputation #bigenough