KOGO

KOGO is travel discovery platform. It helps users find new and exciting places and experiences based on their preferences. Users can also earn money on KOGO app by tracking their travels.

Every brand has a story, but KOGO has a story and it's protagonist.

During the development of KOGO's communication strategy, we conceptualized the KOGONAUT. And he became a symbol of exploration and discovery.

Given KOGO's position as a travel discovery platform, an astronaut perfectly embodies the spirit of adventure and the pursuit of new horizons. To further enrich the brand's narrative, we crafted an engaging origin story for the KOGONAUT, which was unveiled alongside the launch of the KOGO platform.
To effectively communicate KOGO's captivating story, we developed a robust visual identity system.

This system incorporates a vibrant acid pop color palette that reflects the brand's exciting and adventurous spirit. Graphic elements, inspired by the natural elements of our planet. Typography plays a supporting role, with a focus on clean and easily readable fonts that enhance the overall visual impact.
With a compelling narrative and a visually captivating identity, KOGO was ideally suited for social media engagement.

To leverage this potential, we adopted an adventurous approach, creating a dedicated social media account for the KOGONAUT, positioning him as a travel influencer.

Through this account, we developed a diverse range of content, including travelogues, brand collaborations, product reviews, and event coverage, effectively establishing the KOGONAUT as a prominent figure within the travel community
We assisted KOGO in developing a comprehensive in-app messaging strategy. This involved crafting a range of messages, from welcome messages upon app signup to tailored communications for abandoned cart journeys.

By meticulously mapping out user journeys, we developed a suite of notifications and emails that effectively guide users through the app experience while maintaining KOGO's unique brand voice and tone.
Drawing inspiration from the visual strategies of India's top travel influencers, we analyzed their social media content to understand how they effectively capture and showcase travel destinations. These insights informed the development of KOGO's distinctive photo style.