GrilledZo
GrilledZo is a healthy meal subscription for young people living away from home. Offering a scheduled delivery option for all daily meals with range of packages to choose from.
GrilledZo wanted to present their value proposition to their target audience in the most relatable and fun way.
Instead of resorting to conventional, and potentially uninspiring, messages about the benefits of healthy eating, we adopted a bolder and more impactful approach.
We focused on reminding consumers of the intrinsic motivations behind healthy eating, tapping into their deeper emotions and quite frankly fears.
In keeping with the campaign's overall approach, we aimed to create a visual language that was fun and engaging, departing from the conventional, often sterile imagery typically associated with healthy eating.
We focused on celebrating food as a source of joy and pleasure, showcasing the emotions, behaviors, and experiences associated with enjoying delicious meals.
Small enough to care, Bigenough to deliver