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Bigenough.

CCOD (Curious Case of Design) is a design studio that practices architecture, interior, furniture design and many more disciplines. Their core belief—that good design is a universal problem-solver—shapes their practice.
Dining Table and Chairs

CCOD (Curious Case Of Design)

  • While technically correct, the term “Multidisciplinary” felt generic and failed to convey CCOD's distinctive philosophy. It simply lacked the impact they were looking for.

    CCOD's core belief—that good design is a universal problem-solver—shapes their practice. Rather than limiting themselves to one area, they adapt their services to address each client's specific challenges. This philosophy is perfectly encapsulated in their identity as an "Adaptive Design Studio
  • Through in-depth discovery sessions, we uncovered CCOD's core values and developed a purpose statement that authentically reflects their identity and guides all future brand decisions.
     
    Qualitative primary research revealed a unique positioning for CCOD within its competitive landscape – a sweet spot that informed the development of their communication strategy.
     
    Furthermore, our research segmented CCOD's client base into two distinct groups: Seekers and Dwellers. By analyzing the values, motivations, and challenges of each segment, we can tailor communication and offerings to effectively resonate with their unique needs.
  • Following brand positioning, we wanted to establish a unique voice and perspective for CCOD that differentiates them from competitors.

    Just like the brand itself, the communication strategy is too human-centered. 

    We started by mapping out current consumer attitudes, behaviors, and expectations, we identified key barriers and challenges they face.

    This analysis informed our communication strategy, guiding the development of content pillars designed to help consumers overcome these obstacles.
  • CCOD, an adaptive design studio. 
    To design their logo, we drew inspiration from nature's most adaptable element - water.

    Even a small movement creates soft ripples on the surface of water, but only to fade away softly as it adapts itself to the new reality.

    This symbolizes CCOD's approach: embracing change and adapting to the ever-evolving needs of their clients and the design landscape.
  • In keeping with the water analogy and CCOD's adaptive nature, their color palette is designed to be transparent and fluid.

    The chosen typeface is simple, readable, and versatile, designed to support the visuals and maintain a clear visual hierarchy.
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  • While photography is key for any lifestyle brand, it goes beyond mere aesthetics.

    CCOD's photography reflects their core values, it focuses on how spaces are meant to be used and how they can enhance human experience.

    Instead of showcasing pristine, idealized spaces, we celebrate the beauty found in the imperfections of real homes and the people who inhabit them. This approach captures the essence of everyday life and creates a more authentic and relatable brand experience.

Small enough to care, Bigenough to deliver

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